Not only does LaMonica sell beer, but to us it is just as important that the beer is sold to who it is intended for of legal age. Neither us or you can benefit from the misuse of our products. We take an active roll with our retailers to promote responsibility with our products from the retailers selling the product to those consuming our products. Below are a few of the programs LaMonica Beverages is a part of:
Under Age Drinking Prevention
Anheuser-Busch is opposed to underage drinking and supports prevention by providing resources to parents, retailers and educators. Underage drinking is a serious issue – but tremendous progress has been made through sound educational programs and rigorous enforcement of the law.
We’ve developed and supported community-based programs that help parents talk with their children about drinking; help retailers educate their employees on how to properly check I.D.s and prevent sales to minors; remind adults not to provide alcohol to minors; assist schools in building self-esteem among teens; and support law enforcement officials in enforcing the law.
Anheuser-Busch also helps secure premium advertising space in national magazines, on popular websites and on billboards nationwide for the Federal Trade Commission’s “We Don’t Serve Teens” campaign. First launched in 2006, We Don’t Serve Teens provides parents and other adults with tools and information to prevent underage drinking. Information about the program is available at www.DontServeTeens.gov.
Family Talk
Family Talk About Drinking is an underage drinking prevention program created by Anheuser-Busch in collaboration with certified parent coach MJ Corcoran. First launched more than 20 years ago, Family Talk was renovated and expanded in 2011 to become a program that parents can turn to throughout the parenting process, no matter how old their kids may be.
We I.D.
Through We I.D., Anheuser-Busch and our wholesalers offer retailers training and a variety of materials for checking and verifying valid I.D. cards to help prevent the sale of alcohol to minors. In 2012, Anheuser-Busch wholesalers promoted the We I.D. program with more than 148,000 retailers by providing We I.D. materials including drivers license guides, clock calendars, cooler stickers, server buttons, and signage.
Our server training programs instructed more than 20,000 bartenders, servers and convenience store clerks on responsible serving techniques to help prevent drunk driving and underage drinking. More than 535,000 servers have been trained by Anheuser-Busch wholesalers since 1989.